There are a number of Latinos out there looking for new and inspiring content. Digital downloading is a gateway to sharing "el mundo nuevo."
Now you can instantly own all these classics on your computer, iPhone or other mobile device. Via - Snowboard Mag
For more on this go to: alternaactionfilms.com/digital-downloads-now-available
Embracing the power of emerging media will be a solution for brands looking to connect with the 18 to 34 year old multicultural demographic.
Ally Distribution is onto something with the launch of the first multi-title action sports digital download player...Question becomes, is the content designed to create a dialogue with the uninitiated?
While the views of many brands on the multicultural youth market skews too much on the at risk or underprivileged angle there is a lot of great work being done in that space. Therefore, I have to give some props here...
First up is the news that the SOS organization has gone in house at K2 Sports. I definitely see this as a strategic move to address what is the inevitable, the growth of snow sports is tied to the multicultural market. - Via Transworld Business
SOS, formerly known as Snowboard Outreach Society, will reside in the K2 Sports global headquarters in Seattle. SOS, founded in 1993, offers snowboarding and skiing programs for underprivileged youth to build character and self esteem through adult mentoring, community service opportunities and life skills workshops. All programs integrate the five SOS core values of: Courage, Discipline, Integrity, Wisdom and Compassion.
“K2’s spirit always has been inspired by the youth movement in winter sports,” said Robert Marcovitch, K2 Sports president. “Our relationship with SOS is a perfect fit. The work that SOS is doing is vital to the future of our industry and a true benefit to the youth that go through their programs. It’s a privilege to assist them as they grow their outreach programs.”
Then I came across this SuperTouch piece on where the Beautiful Losers project is heading and its pretty cool. Action sports, especially skateboarding, capture the attention of today's Latino youth and the merging of art is what gives brands an access point to connect.
Celebrating the global release of the new “Beautiful Losers” documentary movie, head loser AARON ROSE, in conjunction with NIKE SPORTSWEAR has organized a series of over 30 artist-led “Make Something!” workshops in Tokyo, NYC, San Francisco, and LA. Designed to bring street-level art instruction to disadvantaged urban youth, the roster of instructors includes such youth culture art heroes as Mike Mills, KAWS, Ed Templeton, Eric Elms, Mister Cartoon, Todd James (REAS), Tommy Guerrero, and Geoff McFetridge, to name a few. To date, the NYC program has wrapped up and we’re deep in the cut with inspiring sessions in LA at the MONTALBAN THEATER (where the black & white Geoff McFetridge designed wallpaper has become a de facto coloring book) including Zine Making with Aaron Rose, Film Score with Money Mark, Pom Poms with Jesse Spears, Skate Graphics with Ed Templeton, Sneaker Design with Jesse Leyva, Drawing with Mike Mills, and Movie Posters with Keith Scharwath
The Toofy Film Festival is taking place in Boulder, CO next week. As I scanned the list of films being shown and there quite a few that are of interest, including this Mun2 short titled Piñata's Revenge....looking forward to the weekend up there!
Cast & Crew
Director: Delaney Bishop
Producer: Eliz Eskeranli, Katy Savage
Screenwriter: Tony Perez
Cinematographer: Richard Briglia
Music: Eduardo Castillo
Principal Cast: Jasmin Fierro, Adrian Gutierrez, Serena Burrola, Michael Medrano, Janelle Romero
I've posted about Las Chulas: A Coming of Age Surf Documentary before, but after coming across a recent article decided to bring it up again. The content here has relevancy to what is going on in the U.S. youth market.
SYNOPSIS
Las Chulas is a character-driven documentary about coming of age and finding a place in the world.
The story follows the lives of three unique young girls living in present day El Salvador as they face the challenges of growing up in a country rife with gang violence, drugs, and poverty. Living in a small port city less than 30 miles from the capital, the girls discover surfing and with it, a newfound sense of their own potential and the possibilities of a life beyond the everyday despair that threatens to smother them. Learning to surf despite such seemingly overwhelming challenges as not even knowing how to swim, each of the girls lives fundamentally changes as surfing becomes more and more a part of their daily reality. For all three girls, surfing is an enormous part of their lives, but rather than circumscribing them, surfing opens the doors to even more audacious ambitions.
The reason why I bring up this project again is due the article titled 'For Latina teens, challenge is to get beyond statistics,' which comments on the pressure young Latina women have when it comes to a college education.
Like some of the other Latina teens at the annual event, Gabriela Cordova, Ofelia Salgado and Stacey Menjivar will be the first from their Salvadoran families to go to college.
Getting to that stage is not always easy, according to Latino youth counselors and mental health experts. To do so, the girls struggle with many of the pressures and temptations facing other teens.
Las Chulas is a story of that same struggle to succeed in life, and it offers a positive message that it is possible. Regardless of whether you live in Latin America or the United States. Its a film that has the ability to inspire and motivate other kids, which is especially important because these young people are the future of the world...
