Curious though, how come no footage is shown? Feels like the visual connection to the topic being discussed is missing...but here's an example of ESPNDeportes being a media leader.
I've been fascinated with the active potential of Widgets possess in today's rapidly changing economy. A means for a product or service to create a hyper-threading based narrative around what they represent. Especially when one considers the social media and tech trends that have surfaced in the last year as a result of the Obama campaign - (Twitter, Facebook etc.).
The reality is that Widgets don't just work for any product or service. However for those associated with 'lifestyle' oriented goods it represents your opportunity to create a lifestream centered on what makes your product valuable.
Nike is an example of company already tapping into the power of Widgets.
"Youth audiences consume and edit media in ways that a lot of people who have been in the business a long time have a hard time relating to," said Cookson. "These young people grew up in a world where the Internet and mobile phones have always been there. The way the young consumer operates is very different to previous generations."
Best of all, Widgets provide brands with a tool that can educate and engage with emerging markets. It makes it possible to gain customers through auxiliary tech trends, an example being GPS applications that are increasingly being made for mobile handsets...
Quote of the day...
So much is dependent on the industry's alignment with population trends that, for the most part, are pushing the cultural shift taking place.
Participation and representation levels in action sports has to reflect the emerging multicultural youth market. For example, if snowboarding does not grow, then there won't be any customers in the 'new economy'. Sad prospect considering how much fun it is to do.
Confident all of the doom and gloom these day serves to expose and initiate conversations around opportunities to succeed in the years to come. It all come down to believing in them...
ESPNDeportes is probably the ONLY Spanish-language media outlet that covers Winter X in detail. Amazing if you think about it considering the scope and size of the Latin youth market. If there's another resource out there, I'd like to check it out...
QUIEN: ESPN Winter X Games y Aspen Skiing Company
QUE: Fechas del evento Winter X Games 13
CUANDO: 22 al 25 de enero de 2009
DONDE: Buttermilk Mountain, Aspen/Snowmass, Colorado
Now its just a matter of time before diverse athlete talent integrates into the Winter X Games lineup...I'd be willing to bet that snowboarding is the sport that leads the charge.
Sorry if you don't understand Spanish...the youth market definitely falls under the sphere of influence with this unique project.
El Modelo de al Nuevo Agencia is a collaborative e-book being put together in Argentina. It is not associated with a specific agency...
This project's goal it is to reflect and understand the evolving role advertising and marketing in an era of globalization dominated by technology trends.
The point is that everything is changing right now, so shouldn't the advertising and marketing profession around the world adapt with the change too?
El primer E-Book colaborativo sobre el tema
Este es el primer e-book colaborativo que se propone reflexionar sobre el rol de las agencias de publicidad y marketing en el nuevo entorno de la globalización, las nuevas tecnologías, la comunicación digital y los nuevos consumidores: Si la tecnología cambió, los medios cambiaron, la sociedad, la cultura, los hábitos, las crisis financieras y los consumidores cambiaron; ¿no será que la agencia de publicidad como empresa y los profesionales que en ella trabajan, también deberían hacerlo? ¿Cuál es el modelo de la Nueva Agencia?
Makes me think of Thomas Friedman's 'The World is Flat' theory...
ESPN Deportes, with fairly regular effort, has added action sports content in Spanish. A story involving surfers going snowboarding got my attention.
This story's events took place last season. Though its not fresh information, its an attempt to translate the experience to another audience Plus whether or not by design, the focus on taking surfers into snowboarding works the message in a little better...why?
For the most part, Latin Americans come from warm climates. Beach culture and lifestyle is already a familiar to many. Seeing and understanding snowboard lifestyle's roots in surfing helps get the message across. It flattens perceptions. You breakdown those mental barriers and you open folks up to possibilities...willing to try something new.
Mira...an example of where social and technology trends converge to offer a solution.
Liftopia is helping enhance the conversation with the multicultural youth. Stuff like this affects user experience in positive ways.
Face it...The Millennial generation is where there's a chance to grow participation in action sports. Its the space that will build a long term affinity. 2010 is a numerical shift where Gen Y takes over Boomers in sheer population size. Its a lucrative niche market.
"We feel this is a segment that is completely underserved in terms
of general market programming; even the Spanish networks are not
serving them," Pels says. Via - NY Daily News
Now it all comes down to unique content...
For Immediate Release CONTACT: Jill McGranahan
Tuesday, January 13, 2009 720-913-0633
Ruby Hill Rail Yard Opening Day Pushed Back to January 24, 2009
WHAT: The Ruby Hill Rail Yard will open January 24, 2009. The opening of the rail yard has been pushed back one week due to higher than expected temperatures. Returning for its third year, the rail yard will feature six rails of varying configurations and levels of advancement. New this year will be a beginner’s bunny slope and free use of ski and snowboard equipment.
WHEN: NEW OPENING DAY
Saturday, January 24, 2009
10:30 a.m. – 4 p.m.
Opening ceremony from 10:30 a.m. – 11 a.m.
WHERE: Ruby Hill Park
South Platte River Drive and W. Florida Avenue.
WHY: Denver Parks & Recreation, Winter Park Resort, SOS, and Christy Sports have worked collaboratively to build a FREE urban rail yard for inner-city youth and families where they can jump, spin and slide off snow covered metal rails at Ruby Hill Park. This is the only free urban rail park in the nation. New this year, Christy Sports will provide free ski and snowboard rental every Tuesday, Wednesday, and Friday form 3:30 p.m. – 8 p.m.
Since the Millennial generation is global, and Latino teens compromise most of it in the U.S., then that means a sizeable segment of the youth market really stretches from Alaska to Tierra del Fuego right?
Technology adoption and penetration is increasing dramatically, which means the conversation with the Americas is greater. Companies should be capable of going bilingual, bicoastal, and binational with their message.
There's a distinct board sports subculture out there with stories to tell. Social media trends are providing the tools to share the stoke. Think about your product or service elasticity. Is it something that can be done in other parts of the Americas?
Here's a case for why its possible with the skate/snow/surf industry.
- Marketing opportunities climb with the rise in U.S. Latino population.
- Web marketing no longer overlooked by bigger companies.
- Access to the Internet in parts of Latin America is growing.
Brazil added 7.4 million Internet users in 2007 (17% growth),
Mexico more than 2.2 million (an 11% increase) and Venezuela 1.58
million (38% growth). Via - Vivir Latino
Why should Latin America be considered important to on overall Latino marketing strategy?
Simple...there are lots skate/snow/surf experiences to be had and shared with family and friends. The size of the Latin niche action sports market is poised to grow in 2009. Plus, Latin American board sports culture offers U.S. Latinos an inspiring path towards "retro-acculturation".
Finding opportunity out of the challenges presented to us in 2009...
The Mid-Atlantic region hasn't seen a share of changes to the youth demographic...
Tina Rey Santos, 22, of Fort Washington was learning snowboarding at Wisp a couple of weekends after I first went. Santos, like me, was learning with an LTR board.
Her advice for first-timers: "Get an instructor. I guess some people can learn on their own, but me, I need someone to teach me."
Thanks to the instruction, the highlight of the day came when I managed to travel about 20 feet on my own, down an actual incline.Via Washington Post
Concrete...the most widely used building material in Latin America. Solid foundations...surf trips at Casa TDA must be nice.
Puerto Escondido, Oaxaca, Mexico - Via Plataforma Arquitectura
Quote of the day...
Very interesting trend to watch for in the youth market...
Attention all you New Yorkers...January is Learn to Ride month. Days on the hill make great family and friends outings.
Safe to say that diversity isn't an issue on the east coast, especially the NYC metro area. So its going to be interesting to see how snowboarding participation grows in this region. Its mostly that folks really don't have enough info about learn to ride programs available to them.