I've been fascinated with the active potential of Widgets possess in today's rapidly changing economy. A means for a product or service to create a hyper-threading based narrative around what they represent. Especially when one considers the social media and tech trends that have surfaced in the last year as a result of the Obama campaign - (Twitter, Facebook etc.).
The reality is that Widgets don't just work for any product or service. However for those associated with 'lifestyle' oriented goods it represents your opportunity to create a lifestream centered on what makes your product valuable.
Nike is an example of company already tapping into the power of Widgets.
"Youth audiences consume and edit media in ways that a lot of people who have been in the business a long time have a hard time relating to," said Cookson. "These young people grew up in a world where the Internet and mobile phones have always been there. The way the young consumer operates is very different to previous generations."
Best of all, Widgets provide brands with a tool that can educate and engage with emerging markets. It makes it possible to gain customers through auxiliary tech trends, an example being GPS applications that are increasingly being made for mobile handsets...