Since the Millennial generation is global, and Latino teens compromise most of it in the U.S., then that means a sizeable segment of the youth market really stretches from Alaska to Tierra del Fuego right?
Technology adoption and penetration is increasing dramatically, which means the conversation with the Americas is greater. Companies should be capable of going bilingual, bicoastal, and binational with their message.
There's a distinct board sports subculture out there with stories to tell. Social media trends are providing the tools to share the stoke. Think about your product or service elasticity. Is it something that can be done in other parts of the Americas?
Here's a case for why its possible with the skate/snow/surf industry.
- Marketing opportunities climb with the rise in U.S. Latino population.
- Web marketing no longer overlooked by bigger companies.
- Access to the Internet in parts of Latin America is growing.
Brazil added 7.4 million Internet users in 2007 (17% growth),
Mexico more than 2.2 million (an 11% increase) and Venezuela 1.58
million (38% growth). Via - Vivir Latino
Why should Latin America be considered important to on overall Latino marketing strategy?
Simple...there are lots skate/snow/surf experiences to be had and shared with family and friends. The size of the Latin niche action sports market is poised to grow in 2009. Plus, Latin American board sports culture offers U.S. Latinos an inspiring path towards "retro-acculturation".