Finding opportunity out of the challenges presented to us in 2009...
HISPANICS
Hispanics account for about 50% of the population growth in the U.S.,
and the Pew Research Center forecasts that Hispanics will make up 29%
of the U.S. population in 2050, up from 14% in 2005. For many
marketers, Hispanics are their growth segment. That's why Walmart, a
major marketer to Latinos, is pressuring its suppliers, such as GE, to
develop their own Hispanic-marketing strategies. Johnson & Johnson
says it will spend more on Hispanic marketing in 2009, adding brands
that have never advertised to that segment before. And whole
categories, such as pharmaceutical, are assigning brands to Hispanic
agencies for the first time. Even hard-hit sectors such as magazines
can succeed in a tough economy if they target the fastest-growing
Hispanic segments. Meredith's Spanish-language magazine for new
parents, Ser Padres, enjoyed meteoric growth in 2008, with ad dollars
up 122.6% through September 2008, according to Publishers Information
Bureau figures. - Via AdAge
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