ESPN Deportes, with fairly regular effort, has added action sports content in Spanish. A story involving surfers going snowboarding got my attention.
This story's events took place last season. Though its not fresh information, its an attempt to translate the experience to another audience Plus whether or not by design, the focus on taking surfers into snowboarding works the message in a little better...why?
For the most part, Latin Americans come from warm climates. Beach culture and lifestyle is already a familiar to many. Seeing and understanding snowboard lifestyle's roots in surfing helps get the message across. It flattens perceptions. You breakdown those mental barriers and you open folks up to possibilities...willing to try something new.