El modelo de la Nueva Agencia y The World is Flat

Sorry if you don't understand Spanish...the youth market definitely falls under the sphere of influence with this unique project.

El Modelo de al Nuevo Agencia is a collaborative e-book being put together in Argentina. It is not associated with a specific agency...

This project's goal it is to reflect and understand the evolving role advertising and marketing in an era of globalization dominated by technology trends.

The point is that everything is changing right now, so shouldn't the advertising and marketing profession around the world adapt with the change too?

El primer E-Book colaborativo sobre el tema

Este es el primer e-book colaborativo que se propone reflexionar sobre el rol de las agencias de publicidad y marketing en el nuevo entorno de la globalización, las nuevas tecnologías, la comunicación digital y los nuevos consumidores: Si la tecnología cambió, los medios cambiaron, la sociedad, la cultura, los hábitos, las crisis financieras y los consumidores cambiaron; ¿no será que la agencia de publicidad como empresa y los profesionales que en ella trabajan, también deberían hacerlo? ¿Cuál es el modelo de la Nueva Agencia?

Makes me think of Thomas Friedman's 'The World is Flat' theory...

In the book, Friedman recounts a journey to Bangalore, India, when he realized globalization has changed core economic concepts.^[1] He suggests the world is "flat" in the sense that globalization has leveled the competitive playing fields between industrial and emerging market countries. In his opinion, this flattening is a product of a convergence of personal computer with fiber-optic micro cable with the rise of work flow software. He termed this period as Globalization 3.0, differentiating this period from the previous Globalization 1.0 (which countries and governments were the main protagonists in) and the Globalization 2.0 (which multinational companies led the way in driving global integration).