Face it...The Millennial generation is where there's a chance to grow participation in action sports. Its the space that will build a long term affinity. 2010 is a numerical shift where Gen Y takes over Boomers in sheer population size. Its a lucrative niche market.
"We feel this is a segment that is completely underserved in terms
of general market programming; even the Spanish networks are not
serving them," Pels says. Via - NY Daily News
Now it all comes down to unique content...