The Outdoor Industry Association released its 2008 Outdoor Recreation Participation Report. I thought the last finding was positive and evidence for more action+outdoor sports brands to realize new customers can be made.
• Participation among youth ages 6 to 17 dropped over 11% in 2007.
• Participation among boys and girls age 6-12 experienced the sharpest drop. Girls had the biggest decline falling from 77% to 61%. Boys fell from 79% to 72%.
• Most youth are introduced to outdoor activities by parents, friends, family, and relatives.
• For youth, “fun” is by far the most common motivation for participating in outdoor activities. Other motivators include discovery, exploration, new experiences, and exercise.
• Participation in outdoor activities is highest among Caucasians for all age groups. Participation is lowest among African Americans. Participation among African American youth is lower than Caucasian, Hispanic, and Asian/Pacific Islander youth, and the consequences of this are evident in participation rates throughout adulthood.
• Although the participation rate in outdoor activities is lower among Hispanics and African Americans than Caucasians, those who do participate get outside and make more outings than Caucasians.
I thought the last finding was positive and evidence for more action+outdoor sports brands to realize new customers can be made.