It was only a matter of time before an indoor snowdome facility in Mexico City was built...Huge market, with a sizeable youth population.
Snow Land, Mexico will be a
12,000 square metre indoor snow and ice fun park including every
imaginable snow and ice fun attraction for children of all ages. The
warm part is themed as a snow village, whereas the cold part is themed
as an Arctic world. Food and beverage facilities will be located on the
first floor, overlooking all activities.
Especially relevant when you consider that there's been a discussion for awhile to grow snowboarding among the diverse population of northern California. - SF Gate Article
The first-time beginner package usually costs $81 for a 1 hr 45 min
lesson, rental equipment and a lift ticket but during Learn to Ski
Ride Days get all of this for only $25. Save over $50 during opening
Reservations are not required and there will be plenty of room for
everyone. Come to Diamond Peak on December 13th and 14th and ask for
the first-time beginner package at any ticket window. This package is
designed for first time skiers or snowboarders only. Learn to ski or
ride for only $25!
Curious to see how this initiative gets promoted towards the Latino population. It is after all the population segment the snow sports industry benefits most from in reaching...Via Transworld Business
Thirteen industry resort associations representing 22 states are
teaming with five national associations to promote January 2009 as
Learn-A-Snow Sport month with resorts offering special packages for
prospective snow sports participants. Organizers include: Ski Utah,
Pennsylvania Ski Areas Association, Midwest Ski Areas Association,
Colorado Ski Country, USA, Ski Areas of New York, Ski Maine, Ski New
Hampshire, Michigan Ski Industries Association, Inland Ski Areas
Association, Ski Oregon, Pacific Northwest Ski Areas Association, Ski
Vermont, Mountain Creek (NJ) and Ski New Mexico
Hispanics accounted for just over half of the overall population growth
in the United States since 2000 - a significant new demographic
milestone for the nation's largest minority group, a new Pew Hispanic
Center report released today finds.
Imagens em Super 8 da Rua Maria Angélica, no bairro Jardim
Botânico, Rio de Janeiro (RJ), filmadas por volta de 1974. A rua,
criada em 1896, virou "point" de skatismo e outros esportes no início
dos anos 1970.
Super 8 images of the Street Angélica Maria, in the
Botanical Garden neighborhood of Rio De Janeiro (RJ), filmed around 1974. The street was created in 1896, becoming a "destination point" for skateboarding and
other sports at the beginning of the 1970s.
Rejected...still, I can't help to feel the theory that Adrenalina sees itself as a company capable of growing in tandem with the U.S. Latino youth trends is probable. Given the action sports retailer's Latin American roots it certainly is in a position to reach the fastest growing youth segment today.
In a continued sign the increasingly significant Latin youth market is garnering retail attention, Transworld Business states that retailer Adrenalina has proposed acquiring PacSun stores. This is a clear indication of the ability for them to reach a relatively untapped segment of the market.
Adrenalina stores are becoming a destination of choice for
generation Y and Z’ers. Major landlords continue to approach us with a
wide variety of proposals in the best retail centers across the nation.
All our future store buildouts of $2,000,000 are entirely paid by
tenant allowances. The Company’s leasing team is constantly researching
and evaluating new locations in the most important markets and busiest
malls throughout the US.
The stores are designed and positioned as a focal point for extreme
sport enthusiasts of all generations and those who want to learn more
about this Lifestyle. In this regard, the store offers dedicated areas
which are focused on a particular extreme sport, and the coordination
of FlowRider(R) sessions and lessons with qualified instructors, all
with the intent of promoting the Adrenalina stores as the place to go,
congregate and be seen for all who are interested in extreme sports and
I first became aware of this company through its bilingual oriented Adrenalina TV program broadcast on Fox and Fuel TV. They're approach has been to examine action sports from the Latin perspective. Pablo, the host, is from Argentina and comfortable in doing the show in English or Spanish.
You think the Adrenalina brand doesn't view the U.S. Latino youth market as source of growth?
The challenge is to keep ourselves grounded in the positive...and sometimes that has to be forced upon you. I think that's what RIPO is getting at here. - Via Wooster Collective
"Si Ves Algo Di Algo" (If You See Something Say Something) is the
phrase made infamous by the NYC transit authority, aka the MTA. To the
MTA that means spy on your neighbor and report everything and anyone
you suspect may be a terrorist or a threat to the security of the norm.
I prefer to see the meaning of that phrase as a reminder to us to keep
our eyes open and react to and interact with our evironments in
positive ways. Taking back a sinister and Big Brother-esque phrase and
turning it into something that speaks to people as a positive thing
rather than a negative.
Freedom of Public Space, Freedom for our Eyes. Painted in the Gracia neighborhood in Barcelona, Spain.
Here's some data from Market Watch to take into account as the youth market continues to evolve. Within five years, if you haven't done anything, or enough, to communicate with young Latinos your going to be seriously behind. Wireless communication is a gateway for understanding what's to come. Over the next five years, subscription rates of Latino youth will be two to three times higher than the overall teen market. Are you thinking about how this might impact your business?
"Teens overall are a critical wireless market segment, as initial
subscriber and handset relationships can establish lifelong purchasing
patterns," according to Frank Dickson, Chief Research Officer for
MultiMedia Intelligence. "Within the teen segment, Hispanic teens have
unique wireless usage characteristics."
Key findings regarding Hispanic teen wireless subscribers include:
-- Hispanic teens represent 16% of the overall US teen market. --
By the age of 15, penetration of wireless services among US Hispanic
teens is 64% - by the age of 17, the penetration rate rises to 78%. --
The US Hispanic teen is much more likely to use advanced telephony
functions than other US teens, but less likely to use their camera
phone. -- Like the broader US teen market, Hispanic teens ask their
phones to do more, from text messaging to purchasing content and
feature a higher overall Average Revenue per User
PLAF – Autonomous Mechanisms. Plaf is a word for splash in both Spanish
and French and relates to the on-going project that features kinetic
sculptures that have been placed and fastened in several locations in
the New York Waterways. Constructed from used materials, the work will
be left to the elements as a way to explore the force and power of
water that goes unused and unnoticed in New York City. Using the rivers
water, wind, tides, and currents, the sculptures will shift and decay,
leaving the work just as it is without comment on form or
representation. Via Wooster Collective