In a continued sign the increasingly significant Latin youth market is garnering retail attention, Transworld Business states that retailer Adrenalina has proposed acquiring PacSun stores. This is a clear indication of the ability for them to reach a relatively untapped segment of the market.
Adrenalina stores are becoming a destination of choice for
generation Y and Z’ers. Major landlords continue to approach us with a
wide variety of proposals in the best retail centers across the nation.
All our future store buildouts of $2,000,000 are entirely paid by
tenant allowances. The Company’s leasing team is constantly researching
and evaluating new locations in the most important markets and busiest
malls throughout the US.
The stores are designed and positioned as a focal point for extreme
sport enthusiasts of all generations and those who want to learn more
about this Lifestyle. In this regard, the store offers dedicated areas
which are focused on a particular extreme sport, and the coordination
of FlowRider(R) sessions and lessons with qualified instructors, all
with the intent of promoting the Adrenalina stores as the place to go,
congregate and be seen for all who are interested in extreme sports and
it’s Lifestyle.
I first became aware of this company through its bilingual oriented Adrenalina TV program broadcast on Fox and Fuel TV. They're approach has been to examine action sports from the Latin perspective. Pablo, the host, is from Argentina and comfortable in doing the show in English or Spanish.
You think the Adrenalina brand doesn't view the U.S. Latino youth market as source of growth?
