Los distintos gráficos contienen o informan sobre eventos que están
sucediendo y representan la contabilidad a nivel mundial de consumo y
producción de bienes (coches, casa, huevos, vasos de papel...) en base
a datos estadísticos a nivel global según el tiempo que transcurre. Via - Microsiervos
I've been fascinated with the active potential of Widgets possess in today's rapidly changing economy. A means for a product or service to create a hyper-threading based narrative around what they represent. Especially when one considers the social media and tech trends that have surfaced in the last year as a result of the Obama campaign - (Twitter, Facebook etc.).
The reality is that Widgets don't just work for any product or service. However for those associated with 'lifestyle' oriented goods it represents your opportunity to create a lifestream centered on what makes your product valuable.
Nike is an example of company already tapping into the power of Widgets.
"Youth audiences consume and edit media in ways that a lot of people
who have been in the business a long time have a hard time relating
to," said Cookson. "These young people grew up in a world where the
Internet and mobile phones have always been there. The way the young
consumer operates is very different to previous generations."
Best of all, Widgets provide brands with a tool that can educate and engage with emerging markets. It makes it possible to gain customers through auxiliary tech trends, an example being GPS applications that are increasingly being made for mobile handsets...
“A tidal wave is coming, and it's going to take a lot of the weak
players out,” Sadeghi said. “Anyone who can hang on and go through the
cultural shift that is coming will be stronger for it.” Via - Union-Tribune
So much is dependent on the industry's alignment with population trends that, for the most part, are pushing the cultural shift taking place.
Participation and representation levels in action sports has to reflect the emerging multicultural youth market. For example, if snowboarding does not grow, then there won't be any customers in the 'new economy'. Sad prospect considering how much fun it is to do.
Confident all of the doom and gloom these day serves to expose and initiate conversations around opportunities to succeed in the years to come. It all come down to believing in them...
ESPNDeportes is probably the ONLY Spanish-language media outlet that covers Winter X in detail. Amazing if you think about it considering the scope and size of the Latin youth market. If there's another resource out there, I'd like to check it out...
QUIEN: ESPN Winter X Games y Aspen Skiing Company
QUE: Fechas del evento Winter X Games 13
CUANDO: 22 al 25 de enero de 2009 DONDE: Buttermilk Mountain, Aspen/Snowmass, Colorado
Now its just a matter of time before diverse athlete talent integrates into the Winter X Games lineup...I'd be willing to bet that snowboarding is the sport that leads the charge.
This project's goal it is to reflect and understand the evolving role advertising and marketing in an era of globalization dominated by technology trends.
The point is that everything is changing right now, so shouldn't the advertising and marketing profession around the world adapt with the change too?
El primer E-Book colaborativo sobre el tema
es el primer e-book colaborativo que se propone reflexionar sobre el
rol de las agencias de publicidad y marketing en el nuevo entorno de la
globalización, las nuevas tecnologías, la comunicación digital y los
nuevos consumidores: Si la tecnología cambió, los medios cambiaron, la
sociedad, la cultura, los hábitos, las crisis financieras y los
consumidores cambiaron; ¿no será que la agencia de publicidad como empresa y los profesionales que en ella trabajan, también deberían hacerlo?¿Cuál es el modelo de la Nueva Agencia?
In the book, Friedman recounts a journey to Bangalore, India, when he realized globalization has changed core economic concepts.
He suggests the world is "flat" in the sense that globalization has
leveled the competitive playing fields between industrial and emerging
market countries. In his opinion, this flattening is a product of a
convergence of personal computer with fiber-optic micro cable with the
rise of work flow software.
He termed this period as Globalization 3.0, differentiating this period
from the previous Globalization 1.0 (which countries and governments
were the main protagonists in) and the Globalization 2.0 (which
multinational companies led the way in driving global integration).
This Nike football ad spoke to me for several reasons...
First, it's title reflects President Obama message of responsibility in his inauguration speech. There is an emphasis on building youth talent, and its ode to a global youth generation. Notice the hip hop in English blaring. A lot to takeaway with here.
International stars like Mexico's Martin Galvan, Brazil's Philippe
Coutinho and Sergio 'Kun' Aguero from Argentina put the youths of Sao
Paulo through the paces it takes to make it in futbol.
The events of January 20, 2009 only reinforce the reality that much has really changed...
I'm not an economist, but I can guarantee you that when it comes time to "sell" a stimulus plan
to the American public, the Obama administration will use the same kind
of approach to America's diverse audiences it did in the campaign.
Understanding the nuances of this great nation's many cultures, and
adopting strategies to address them on their terms, can help open or
advance a company's fortunes, and perhaps even give it a first-mover
advantage with these brand-loyal markets—just as a certain savvy
candidate did on Nov. 4. Via - BusinessWeek
This story's events took place last season. Though its not fresh information, its an attempt to translate the experience to another audience Plus whether or not by design, the focus on taking surfers into snowboarding works the message in a little better...why?
For the most part, Latin Americans come from warm climates. Beach culture and lifestyle is already a familiar to many. Seeing and understanding snowboard lifestyle's roots in surfing helps get the message across. It flattens perceptions. You breakdown those mental barriers and you open folks up to possibilities...willing to try something new.
Mira...an example of where social and technology trends converge to offer a solution.
Liftopia is helping enhance the conversation with the multicultural youth. Stuff like this affects user experience in positive ways.
Web outlets might be the future of lift ticket sales. “Young people,
especially, are comfortable with purchasing online,” says David Belin,
director of Colorado-based RRC Associates, a research firm that
specializes in the ski industry. Via - Ski Magazine
Face it...The Millennial generation is where there's a chance to grow participation in action sports. Its the space that will build a long term affinity. 2010 is a numerical shift where Gen Y takes over Boomers in sheer population size. Its a lucrative niche market.
This bicultural young adult audience "is the fastest-growing
minority in this country," adds Argentinian-born Alex Pels, general
manager of the bilingual cable network Mun2, launched in 2001.
"We feel this is a segment that is completely underserved in terms
of general market programming; even the Spanish networks are not
serving them," Pels says. Via - NY Daily News
For Immediate Release CONTACT: Jill McGranahan Tuesday, January 13, 2009 720-913-0633 303-880-1827 (cell) MEDIA ADVISORY
Ruby Hill Rail Yard Opening Day Pushed Back to January 24, 2009
WHAT: The Ruby Hill Rail Yard will open January 24, 2009. The opening of the rail yard has been pushed back one week due to higher than expected temperatures. Returning for its third year, the rail yard will feature six rails of varying configurations and levels of advancement. New this year will be a beginner’s bunny slope and free use of ski and snowboard equipment.
WHEN: NEW OPENING DAY Saturday, January 24, 2009 10:30 a.m. – 4 p.m. Opening ceremony from 10:30 a.m. – 11 a.m.
WHERE: Ruby Hill Park South Platte River Drive and W. Florida Avenue.
WHY: Denver Parks & Recreation, Winter Park Resort, SOS, and Christy Sports have worked collaboratively to build a FREE urban rail yard for inner-city youth and families where they can jump, spin and slide off snow covered metal rails at Ruby Hill Park. This is the only free urban rail park in the nation. New this year, Christy Sports will provide free ski and snowboard rental every Tuesday, Wednesday, and Friday form 3:30 p.m. – 8 p.m.
It's all about "el primero" descent. Three days is what it typically takes to get the hang of snowboarding.
All it takes is that first time...¿Por qué no? Here in Colorado there's no reason to not take advantage of las montañas.
One of the hottest deals
in ski country, Loveland offers a free 2008-09 season pass for skiers
or riders who complete three lessons. Lessons last for 2.5 hours and
include a 2.5-hour lesson, beginner lift ticket and rental package for
the day. Lesson one costs $73, and lessons 2 and 3 each cost $88.
Since the Millennial generation is global, and Latino teens compromise most of it in the U.S., then that means a sizeable segment of the youth market really stretches from Alaska to Tierra del Fuego right?
Technology adoption and penetration is increasing dramatically, which means the conversation with the Americas is greater. Companies should be capable of going bilingual, bicoastal, and binational with their message.
There's a distinct board sports subculture out there with stories to tell. Social media trends are providing the tools to share the stoke. Think about your product or service elasticity. Is it something that can be done in other parts of the Americas?
Here's a case for why its possible with the skate/snow/surf industry.
- Marketing opportunities climb with the rise in U.S. Latino population.
The US-based online Latino population. According to the Pew Hispanic
Center, most regions of the US are experiencing a growth in Latino
population, a population that Global Insight's Hispanic Market Monitor
says has a disposable income that is growing 8% per year. Via - DM News
- Web marketing no longer overlooked by bigger companies.
"Our gospel over the last six or seven months has changed," says the
agency president and CEO. "We don't have to preach about online and
digital anymore." Eighteen months ago, the firm's clients -- which
include Bank of America, Tyson and Wal-Mart -- devoted an anemic 0-5
percent of their ad budgets to online efforts. Today, every Lopez
Negrete client has an online strategy, and the 5 percent spending
apportionment is the new floor. Some brands now devote as much as 20
percent of their Hispanic-geared spending to Web-based projects. Via - Adweek
- Access to the Internet in parts of Latin America is growing.
In 2007, for example, Colombia added 5.4 million Internet users, or
about 12% of its population of 45 million -- an 80% increase in the
number of Colombia's Internet users that year.
Brazil added 7.4 million Internet users in 2007 (17% growth),
Mexico more than 2.2 million (an 11% increase) and Venezuela 1.58
million (38% growth). Via - Vivir Latino
Why should Latin America be considered important to on overall Latino marketing strategy?
Simple...there are lots skate/snow/surf experiences to be had and shared with family and friends. The size of the Latin niche action sports market is poised to grow in 2009. Plus, Latin American board sports culture offers U.S. Latinos an inspiring path towards "retro-acculturation".
Many Latino journalists and publishers believe that “acculturated” or
“bicultural” Hispanics want to know about or retain their cultural
heritage. “Retro-acculturation,” as defined in Marketing to American Latinos by M. Isabel Valdés, refers to the “conscious search for ethnic
identity or roots, especially by second-, third-, or fourth-generation
Hispanic Americans who have lost some or most of their cultural
traits.” This search is reflected in the increasing number of bilingual
and English language publications targeting this subsegment of the US
Hispanic market – a segment which is growing steadily as the Latino
middle class continues to expand.
“Children in America are suffering from the effects of obesity and
inactivity at unprecedented levels,” said Chris Fanning, executive
director of The Outdoor Foundation. “Teaching youth the benefits of a
healthy active outdoor lifestyle will ensure healthier children,
healthier communities, and healthier businesses.”
The Outdoor Industry Association released its 2008 Outdoor Recreation Participation Report. I thought the last finding was positive and evidence for more action+outdoor sports brands to realize new customers can be made.
Youth Participation • Participation among youth ages 6 to 17 dropped over 11% in 2007. •
Participation among boys and girls age 6-12 experienced the sharpest
drop. Girls had the biggest decline falling from 77% to 61%. Boys fell
from 79% to 72%. • Most youth are introduced to outdoor activities by parents, friends, family, and relatives. •
For youth, “fun” is by far the most common motivation for participating
in outdoor activities. Other motivators include discovery, exploration,
new experiences, and exercise.
Diversity • Participation in
outdoor activities is highest among Caucasians for all age groups.
Participation is lowest among African Americans. Participation among
African American youth is lower than Caucasian, Hispanic, and
Asian/Pacific Islander youth, and the consequences of this are evident
in participation rates throughout adulthood. • Although the
participation rate in outdoor activities is lower among Hispanics and
African Americans than Caucasians, those who do participate get outside
and make more outings than Caucasians.
I thought the last finding was positive and evidence for more
action+outdoor sports brands to realize new customers can be made.
Finding opportunity out of the challenges presented to us in 2009...
Hispanics account for about 50% of the population growth in the U.S.,
and the Pew Research Center forecasts that Hispanics will make up 29%
of the U.S. population in 2050, up from 14% in 2005. For many
marketers, Hispanics are their growth segment. That's why Walmart, a
major marketer to Latinos, is pressuring its suppliers, such as GE, to
develop their own Hispanic-marketing strategies. Johnson & Johnson
says it will spend more on Hispanic marketing in 2009, adding brands
that have never advertised to that segment before. And whole
categories, such as pharmaceutical, are assigning brands to Hispanic
agencies for the first time. Even hard-hit sectors such as magazines
can succeed in a tough economy if they target the fastest-growing
Hispanic segments. Meredith's Spanish-language magazine for new
parents, Ser Padres, enjoyed meteoric growth in 2008, with ad dollars
up 122.6% through September 2008, according to Publishers Information
Bureau figures. - Via AdAge